Marketing Command Center

Your single source of truth for all marketing resources. Follow the workflow, access templates, and execute campaigns with confidence.

Total Resources:25+ Documents
Templates:50+ Ready-to-Use
Campaigns:30+ Playbooks

New Here? Start With This Workflow

Follow these 5 steps to get up to speed quickly

1

Understand the Strategy

2-3 hours

Read the core strategy documents to understand Nuqta's positioning and GTM approach

2

Know Your Audience

1-2 hours

Deep dive into customer personas, journeys, and how they interact with Nuqta

3

Plan Your Content

2-3 hours

Set up your content calendar and understand the content strategy

4

Prepare Assets & Templates

1-2 hours

Get all your communication templates ready for execution

5

Execute Launch Sprint

Ongoing

Follow the day-by-day launch execution plan

All Marketing Resources

EssentialMust read first
ImportantRead when relevant
ReferenceUse as needed

CMO Playbook

essential

Complete 90-day marketing plan with priorities, budgets, and KPIs. START HERE.

30 min

GTM Strategy

essential

Go-to-market strategy including positioning, channels, and launch approach.

25 min

Brand Voice Guide

essential

How Nuqta speaks: tone, messaging principles, and communication examples.

20 min

Customer Journey Maps

essential

6 detailed persona journeys with touchpoints, pain points, and opportunities.

25 min

Competitor Analysis

important

Deep dive into UAE competitors, their strategies, and our differentiation.

20 min

Content Strategy

essential

18-month content plan with themes, formats, and channel distribution.

25 min

Content Calendar

essential

30-day social media calendar with ready-to-post content ideas.

15 min

Niche Content Accounts

important

8 niche Instagram accounts strategy for targeted audience building.

20 min

Media Properties

reference

Podcasts, shows, and owned media IP for brand building.

20 min

Explainer Video Scripts

important

Video scripts for app explainers, merchant pitches, and social content.

15 min

App Store Copy

essential

iOS and Android store listings, screenshots, and ASO strategy.

10 min

Seasonal Campaigns

essential

12 UAE seasonal campaigns (Ramadan, DSF, National Day, etc.) with mechanics.

25 min

Big Win Campaigns

important

High-impact prize campaigns: Win a Car, iPhone, Gold giveaways.

20 min

UGC Campaigns

important

User-generated content campaigns and video challenge formats.

15 min

Merchant Campaigns

important

18 industry-specific merchant acquisition campaigns.

20 min

Gamification System

important

Tiers, badges, challenges, and streaks to drive engagement.

20 min

Email Templates

essential

20+ ready-to-use email templates for every user lifecycle stage.

15 min

SMS Templates

essential

25+ SMS templates for notifications, promotions, and re-engagement.

10 min

Support Templates

important

Customer service response templates for common scenarios.

15 min

Crisis Communication

reference

Crisis response playbook with templates for emergencies.

25 min

Influencer List

important

Curated list of UAE influencers with contact info and rates.

15 min

Media Hub

important

Influencer strategy, partnership tiers, and collaboration playbook.

20 min

Press Kit

important

Media assets, press releases, and journalist talking points.

10 min

PR Launch Plan

essential

Day-by-day PR strategy for launch with media outreach timeline.

15 min

Agency Landing Pages

reference

Industry-specific landing pages for targeted campaigns.

15 min

Need Help?

First Day?

Start with the Quick Start Workflow above. Read CMO Playbook first, then Brand Voice Guide.

Go to CMO Playbook

Planning a Campaign?

Check Seasonal Campaigns for timing, then use Email/SMS Templates for execution.

View Campaign Calendar

Creating Content?

Use Content Calendar for daily posts, Brand Voice for tone, and Templates for messaging.

Open Content Calendar