Marketing Command Center
Your single source of truth for all marketing resources. Follow the workflow, access templates, and execute campaigns with confidence.
New Here? Start With This Workflow
Follow these 5 steps to get up to speed quickly
Understand the Strategy
2-3 hoursRead the core strategy documents to understand Nuqta's positioning and GTM approach
Know Your Audience
1-2 hoursDeep dive into customer personas, journeys, and how they interact with Nuqta
Plan Your Content
2-3 hoursSet up your content calendar and understand the content strategy
Prepare Assets & Templates
1-2 hoursGet all your communication templates ready for execution
Execute Launch Sprint
OngoingFollow the day-by-day launch execution plan
Resources by Phase
Select your current phase to see the most relevant resources
All Marketing Resources
CMO Playbook
essentialComplete 90-day marketing plan with priorities, budgets, and KPIs. START HERE.
GTM Strategy
essentialGo-to-market strategy including positioning, channels, and launch approach.
Brand Voice Guide
essentialHow Nuqta speaks: tone, messaging principles, and communication examples.
Customer Journey Maps
essential6 detailed persona journeys with touchpoints, pain points, and opportunities.
Competitor Analysis
importantDeep dive into UAE competitors, their strategies, and our differentiation.
Content Strategy
essential18-month content plan with themes, formats, and channel distribution.
Content Calendar
essential30-day social media calendar with ready-to-post content ideas.
Niche Content Accounts
important8 niche Instagram accounts strategy for targeted audience building.
Media Properties
referencePodcasts, shows, and owned media IP for brand building.
Explainer Video Scripts
importantVideo scripts for app explainers, merchant pitches, and social content.
App Store Copy
essentialiOS and Android store listings, screenshots, and ASO strategy.
Seasonal Campaigns
essential12 UAE seasonal campaigns (Ramadan, DSF, National Day, etc.) with mechanics.
Big Win Campaigns
importantHigh-impact prize campaigns: Win a Car, iPhone, Gold giveaways.
UGC Campaigns
importantUser-generated content campaigns and video challenge formats.
Merchant Campaigns
important18 industry-specific merchant acquisition campaigns.
Gamification System
importantTiers, badges, challenges, and streaks to drive engagement.
Email Templates
essential20+ ready-to-use email templates for every user lifecycle stage.
SMS Templates
essential25+ SMS templates for notifications, promotions, and re-engagement.
Support Templates
importantCustomer service response templates for common scenarios.
Crisis Communication
referenceCrisis response playbook with templates for emergencies.
Influencer List
importantCurated list of UAE influencers with contact info and rates.
Media Hub
importantInfluencer strategy, partnership tiers, and collaboration playbook.
Press Kit
importantMedia assets, press releases, and journalist talking points.
PR Launch Plan
essentialDay-by-day PR strategy for launch with media outreach timeline.
Agency Landing Pages
referenceIndustry-specific landing pages for targeted campaigns.
Marketing Dashboard
Real-time campaign metrics
Analytics Specs
KPIs and tracking guide
14-Day Sprint
Launch execution plan
CMO Playbook
90-day marketing bible
Need Help?
First Day?
Start with the Quick Start Workflow above. Read CMO Playbook first, then Brand Voice Guide.
Go to CMO PlaybookPlanning a Campaign?
Check Seasonal Campaigns for timing, then use Email/SMS Templates for execution.
View Campaign CalendarCreating Content?
Use Content Calendar for daily posts, Brand Voice for tone, and Templates for messaging.
Open Content Calendar