Print Materials
QR Standee & Materials Specs
Design specifications for merchant marketing materials
Counter Standee (Large)
Checkout counter, entrance
AED 25-35 per unit
Qty: 2 per merchant
Dimensions
Imperial:8.5" × 11" (A4)
Metric:210mm × 297mm
Material:Acrylic with printed insert
Print Specifications
- CMYK color mode
- 300 DPI minimum
- 0.125" bleed on all sides
- PDF/X-1a format for print
- Embed all fonts
- Convert text to outlines
Design Notes
- •QR code minimum 3" × 3" (76mm)
- •Nuqta logo top center
- •"Scan to Earn" headline
- •Clear call-to-action
- •Keep design clean - no clutter
- •Gold (#C9A227) as accent color
- •Black or white background
Brand Colors
Nuqta Gold
#C9A227
RGB: 201, 162, 39
CMYK: 17, 27, 100, 5
Rich Black
#0F0F0F
RGB: 15, 15, 15
CMYK: 75, 68, 67, 90
Pure White
#FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Slate Gray
#64748B
RGB: 100, 116, 139
CMYK: 55, 40, 25, 5
QR Code Best Practices
Minimum QR size: 2cm × 2cm for close scanning, 5cm+ for distance
Always include quiet zone (white border) around QR
Test QR codes before mass printing
Use high error correction (Level H) for logo overlay
Ensure sufficient contrast between QR and background
Avoid placing QR on highly reflective surfaces
QR should link to dynamic URL (can update without reprinting)
Print Vendor Checklist
Request proofs before final print run
Check color accuracy against Pantone/brand guidelines
Verify QR codes scan correctly on proofs
Confirm material quality and finish
Specify delivery timeline and packaging
Request samples of materials before large orders
Get quotes from 2-3 vendors for comparison
Merchant Starter Kit Contents
| Item | Quantity | Cost/Unit | Total |
|---|---|---|---|
| Counter Standee (Large) | 2 | AED 30 | AED 60 |
| Table Talkers | 5 | AED 4 | AED 20 |
| Window Stickers | 2 | AED 10 | AED 20 |
| A3 Poster (Foam Board) | 1 | AED 50 | AED 50 |
| Staff Training Cards | 10 | AED 1.5 | AED 15 |
| TOTAL PER MERCHANT KIT | ~AED 165 | ||
* Costs are estimates. Bulk orders (50+ kits) can reduce per-unit costs by 20-30%
File Naming Convention
# Format:
nuqta_[item]_[size]_[version]_[date].pdf
# Examples:
nuqta_standee_a4_v1_20240215.pdf
nuqta_tabletalker_4x6_v2_20240215.pdf
nuqta_sticker_6x6_v1_20240215.pdf