Video Production
Explainer Video Scripts
Storyboards and voiceover scripts for Nuqta videos
Main Explainer (60 seconds)
8 scenes • 60 seconds
Voiceover Guidelines
Tone
Friendly, confident, modern - like talking to a smart friend
Pace
Energetic but clear. Not rushed. Let key points land.
Accent
Neutral international English or Arabic (for Arabic version)
Gender
Either - recommend testing both
Age Feel
25-35 years old - relatable to target audience
Music & Sound Guidelines
Style
Modern, upbeat, electronic/pop hybrid
Energy
Builds throughout, peaks at "redeem" moment
Avoid
Generic corporate music, heavy bass, distracting lyrics
References
Think Apple ads, Revolut, modern fintech
Licensing
Royalty-free or licensed (Epidemic Sound, Artlist)
Production Notes
Shoot in Dubai Marina, JBR, Downtown - recognizable locations
Use real Nuqta partner locations if possible
Diverse cast representing Dubai's multicultural population
High production quality - this represents the brand
Vertical and horizontal versions for different platforms
Include Arabic subtitles for all versions
Color grade: Warm, premium feel with gold accents matching brand
Export Specifications
| Platform | Aspect Ratio | Resolution | Format |
|---|---|---|---|
| App Store / YouTube | 16:9 (Horizontal) | 1920 × 1080 | MP4, H.264 |
| Instagram Reels / TikTok | 9:16 (Vertical) | 1080 × 1920 | MP4, H.264 |
| Instagram Feed | 1:1 (Square) | 1080 × 1080 | MP4, H.264 |
| Stories | 9:16 (Vertical) | 1080 × 1920 | MP4, max 15s |