Complete Team Structure + Full JDs

The People Behind Nuqta

H1 aggressive team to dominate: 50K MAU, 1,500 merchants, AED 25M GMV.
Click any role for complete JD with responsibilities, requirements, and KPIs.

Total Roles

Filled

Critical

Hiring Now

Organization Hierarchy

CEO

Rejaul Karim

COO

Hiring

Ops

Finance

Support

Lead Engineer

Hiring

Mobile

Backend

Design

Head of Growth

Hiring

Community

Analyst

Head of Merchants

Hiring

Success

Marketing Mgr

Hiring

Content

Creative

Video

H1 Goals (~5 Months)

10K

MAU

250+

Merchants

AED 10M

GMV

≥25%

D30 Retention

≥16.8x

LTV:CAC

Merchant Team Scaling Formula

1 Team per 15-20 Merchants

Our merchant success model ensures high-touch support. Each pod handles 15-20 merchants for quality relationships, fast response, and low churn.

Merchants

Success Teams

BD Reps

Total Merchant Staff

Phase

H1 Start

100

5-6

H1 Mid

250

13-15

H1 End

500

25-30

1,000

50-60

Success Manager

Owns 15-20 merchants each. Handles onboarding, training, ongoing support, and retention.

• Onboard new merchants same-day

• Weekly check-ins with top performers

• Monthly reviews with all merchants

• Response time: <4 hours

BD Rep

Generates leads and books meetings for Head of Merchants. Fills the pipeline continuously.

• 50+ outreach touches/day

• 20+ meetings booked/week

• Territory mapping

• Event support

Head of Merchants

Closes key deals, manages team, sets strategy. Owns the 250 merchant H1 target.

• Close 30%+ of qualified leads

• Negotiate enterprise deals

• Team coaching & hiring

• Churn <5%

Why 15-20 Merchants per Team?

<4 hrs

Response Time

Fast support builds trust

<5%

Churn Rate

High touch = low churn

>50

Merchant NPS

Happy merchants refer

80%+

Monthly Active

Engaged merchants drive GMV

Departments, Workflows & Roles

Click department for workflow & procedures. Click role for full JD.

Executive & Leadership

Set company direction, secure funding, build culture, and ensure all teams hit H1 goals: 50K MAU (aggressive), 1,500 merchants minimum.

5 roles30% of total (salaries + fundraising)

Founder & CEO

Active

Reports to: Board of Directors

Ultimate owner of company vision, strategy, fundraising, and external representation. Sets the north star and ensures all teams are rowing in the same direction.

Founder equity + nominal salary

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CTO (Chief Technology Officer)

Active

Reports to: CEO

✅ HIRED - Technical leader with fintech/payments experience leading product development and ensuring technical excellence. Product is now 100% complete and ready for launch.

15-25% equity + AED 40-60K/month

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CHRO (Chief Human Resources Officer)

Active

Reports to: CEO

✅ HIRED - People operations leader managing hiring, culture, and team development. Successfully built the full founding team.

Equity + competitive salary

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CMO (Chief Marketing Officer)

Active

Reports to: CEO

✅ HIRED - Marketing leader with e-commerce background. Leading brand awareness, social media, and growth campaigns.

Equity + competitive salary

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COO / Head of Operations

Hiring

Reports to: CEO

The operator who makes things happen. Owns day-to-day execution, operational excellence, hiring, and ensures the machine runs smoothly while CEO focuses on vision and fundraising.

AED 30-45K/month + equity (5-10%)

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Product & Engineering

Build a world-class mobile app and merchant platform with <0.1% crash rate, <200ms response times, and features that create daily habit loops.

4 roles25% of total

Lead Full-Stack Engineer

Critical Hire

Reports to: CEO

Technical co-founder level. Owns the entire tech stack from React Native mobile app to Node.js backend to AWS infrastructure. Sets technical vision and coding standards.

AED 40-55K/month + significant equity

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Senior Mobile Engineer

Hiring

Reports to: Lead Full-Stack Engineer

React Native specialist focused on building a buttery-smooth mobile experience. Partners with Lead Engineer on architecture but owns mobile implementation.

AED 25-35K/month + equity

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UI/UX Designer

Hiring

Reports to: Lead Full-Stack Engineer

Product designer who owns the entire user experience from research to shipped pixels. Creates designs that are both beautiful and drive engagement/retention.

AED 20-30K/month + equity

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Backend Engineer

Planned

Reports to: Lead Full-Stack Engineer

Focused on APIs, database, integrations. Works alongside Lead Engineer to build robust, scalable backend systems.

AED 18-28K/month + equity

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Growth & Analytics

Acquire 50K MAU with ≥30% D30 retention and LTV:CAC ≥16x through viral loops, community, and organic channels. Be ruthlessly data-driven.

3 roles15% of total

Head of Growth

Critical Hire

Reports to: CEO

Owns the 50K MAU goal. Architect of user acquisition and retention strategy. Obsessed with data, experiments, and finding scalable growth loops.

AED 30-45K/month + equity

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Community & Ambassador Manager

Hiring

Reports to: Head of Growth

Builds grassroots growth through student ambassadors, WhatsApp communities, and micro-influencer partnerships. The voice of Nuqta in the community.

AED 12-18K/month + equity

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Growth Analyst

Planned

Reports to: Head of Growth

Data wizard who turns numbers into insights and experiments into learnings. Builds dashboards and analyses that drive growth decisions.

AED 15-22K/month + equity

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Marketing & Brand

Build Nuqta into the most recognized savings brand in UAE. Drive organic user acquisition through compelling content, viral campaigns, and strong brand identity.

5 roles15% of total

Marketing Manager

Hiring

Reports to: CEO

Leads all marketing efforts. Owns brand strategy, campaigns, PR, and the marketing team. Balances brand building with performance.

AED 25-35K/month + equity

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Content & Social Media Manager

Hiring

Reports to: Marketing Manager

Creates scroll-stopping content and manages all social channels. Makes Nuqta the brand everyone talks about on Instagram and TikTok.

AED 12-18K/month + equity

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Creative Designer

Hiring

Reports to: Marketing Manager

Creates all visual assets for marketing. From social graphics to ad creatives to merchant materials. Fast, versatile, and on-brand.

AED 12-18K/month + equity

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Video Content Creator

Planned

Reports to: Marketing Manager

Creates viral short-form video content for TikTok, Reels, and YouTube Shorts. Can film, edit, and be on camera.

AED 10-15K/month + equity

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Performance Marketer

Planned

Reports to: Marketing Manager

Runs paid acquisition campaigns on Meta, Google, and TikTok. GATED HIRE - only after organic channels are proven.

AED 15-22K/month + equity

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Merchant Success

Onboard 1,500+ quality merchants with <5% churn. Create a compelling offer ecosystem that drives user engagement and transaction volume. Each Merchant Marketing Manager handles 15-20 businesses.

4 roles12% of total

Head of Merchant Partnerships

Critical Hire

Reports to: CEO

Leads merchant acquisition and relationships. Owns the 250 merchant goal. Manages team of Merchant Marketing Managers (each handling 15-20 businesses). Needs strong F&B and retail network in Dubai.

AED 30-40K/month + equity + commission

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Merchant Success Manager

Hiring

Reports to: Head of Merchant Partnerships

Owns merchant happiness post-sale. From onboarding to ongoing support to retention. The merchant's best friend.

AED 12-18K/month + equity

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Business Development Rep

Planned

Reports to: Head of Merchant Partnerships

Lead generation machine. Cold outreach, warm intros, event networking. Fills the pipeline for Head of Partnerships to close.

AED 8-12K/month + equity + commission

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Merchant Marketing Manager

Hiring

Reports to: Head of Merchant Partnerships

Dedicated marketing manager assigned to 15-20 merchant businesses. Handles all marketing execution including online ads, offline materials, content creation, price engineering, and Nuqta branding at each store. Number of merchants per manager varies by package tier.

AED 15-22K/month + equity + performance bonus

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Operations & Finance

Ensure operational excellence, financial health, and compliance. Build the foundation for scale.

1 roles5% of total

Finance & Admin Coordinator

Planned

Reports to: COO

First finance hire. Handles bookkeeping, invoicing, expense tracking, and office admin. Jack of all trades for ops.

AED 10-15K/month + equity

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Customer Support

Turn every support interaction into a positive experience. <2 hour response time, >4.5 CSAT. Turn frustrated users into advocates.

1 roles5% of total

Customer Support Lead

Planned

Reports to: COO

First support hire. Handles all user support via chat and email. Documents issues, builds FAQ, and turns complaints into improvements.

AED 10-15K/month + equity

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How We Work

Daily Rhythms

• 9:30 AM standup (15 min)
• Async Slack updates
• Deep work blocks protected
• EOD progress updates

Weekly Cadence

• Monday: Week planning
• Wednesday: Cross-team sync
• Friday: Demo & retro
• Metrics review every week

Tools We Use

• Slack - Communication
• Notion - Docs & wikis
• Linear - Task tracking
• Figma - Design

Our Values

• Move fast, ship daily
• Data over opinions
• Users first, always
• Own outcomes, not tasks

H1 Hiring Timeline

Month 1 - Critical

Co-Founder / COO
Lead Full-Stack Engineer
Head of Growth
Head of Merchant Partnerships

Month 2-3 - High Priority

Senior Mobile Engineer
UI/UX Designer
Marketing Manager
Content & Social Media Manager
Creative Designer
Community Manager
Merchant Success Manager

Month 4-5 - As Needed

Backend Engineer
Growth Analyst
Video Content Creator
Performance Marketer
BD Rep
Customer Support Lead
Finance Coordinator

Ready to Join Us?

We're hiring 12 roles (4 critical). Join the founding team building the future of savings in UAE.

careers@nuqta.ae LinkedIn

Nuqta

The Everyday Savings Platform for UAE