CHRO Master Plan

People strategy, organizational design & team building for Year 1

Year 1 Target

50 People

8 departments

Annual Payroll

AED 6.5M

At full scale

Hiring Phases

4 Phases

12-month plan

Core Values

6 Values

Culture foundation

People Mission

Build a world-class team that embodies innovation, customer obsession, and UAE-first values while creating an employer brand that attracts top talent across MENA.

Core Values

Customer Obsession

Every decision starts with the user and merchant experience

Bias for Action

Move fast, learn faster. Perfect is the enemy of good.

Think Big

We are building the everyday savings platform for the region

Ownership

Act like an owner. No task is beneath you.

Earn Trust

Be transparent, deliver on promises, admit mistakes

Learn & Grow

Continuous improvement, embrace feedback, share knowledge

🎯 CHRO Quick Reference

Week 1 Priorities

  • ✓ Finalize org chart
  • ✓ Post critical roles
  • ✓ Set up ATS system
  • ✓ Create JD templates

Month 1 Goals

  • ✓ 8-10 people hired
  • ✓ Core team in place
  • ✓ Policies documented
  • ✓ Onboarding ready

Quarter 1 Goals

  • ✓ 18 people on board
  • ✓ All leads hired
  • ✓ Culture established
  • ✓ First reviews done

Key Contacts

  • CEO: [Name]
  • Legal: [Name]
  • Recruiter: [Name]
  • Payroll: [Name]