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CMO Execution Playbook
90-Day Marketing Masterplan - From 0 to 25,000 Users
Marketing Health Score
18/100
CRITICAL - Needs Immediate Action
Current Marketing Status: CRITICAL
Brand Awareness
15%
Social Following
0%
Content Engine
25%
Influencer Network
0%
Community Size
0%
User Acquisition
10%
90-Day Targets
25,000
users
users
100
merchants
live merchants
15,000
instagram
followers
10,000
tiktok
followers
100
influencers
active creators
500
content
pieces created
3,000
community
WhatsApp members
50,000
revenue
AED GMV
This Week: Priority Actions
1
Launch Instagram @nuqta.ae
Day 1
2
Launch TikTok @nuqta.ae
Day 1
3
DM 30 nano-influencers
Day 2-3
4
Sign first 10 creators
Day 7
5
Create 25 content pieces
Week 1
6
Set up WhatsApp Community
Day 4
7
Launch first ads (AED 500)
Day 5
8
Reach 500 IG followers
Week 1
90-Day Budget: AED 75,000
35%
Influencer Marketing
AED 26,250
25%
Paid Social Ads
AED 18,750
15%
Content Production
AED 11,250
10%
Events & Activations
AED 7,500
8%
Tools & Software
AED 6,000
7%
Contingency
AED 5,250