Standard Operating Procedures
Comprehensive guides for all Nuqta operations - 14 categories, 44 SOPs
14
Categories
43
Total SOPs
215
Total Steps
24/7
Access
1
Territory Research
Sales Rep 2-3 hours
Research assigned area using Google Maps, Zomato, TripAdvisor to identify potential merchants. Focus on high-traffic areas, malls, and popular neighborhoods.
Tools:
Google MapsZomatoInstagramGoogle Sheets
Checkpoints
- Minimum 50 prospects per area
- Categorized by business type
- Contact info collected
Pro Tips
- • Check Instagram for engaged businesses
- • Look for businesses with good reviews but limited online presence
2
Lead Qualification
Sales Rep 30 min per lead
Score leads based on: foot traffic, avg ticket size, current loyalty program, social media presence, and decision-maker accessibility.
Tools:
Lead Scoring SheetCRM
Checkpoints
- Lead score assigned (1-10)
- Decision maker identified
- Best contact method noted
3
Initial Outreach
Sales Rep 5-10 min per lead
Make first contact via preferred channel (visit, call, Instagram DM, WhatsApp). Introduce Nuqta briefly and request meeting.
Tools:
WhatsApp BusinessPhoneEmail templates
Pro Tips
- • Visit during non-peak hours (2-5pm)
- • Ask for the owner/manager by name
- • Have business card ready
4
Meeting Scheduling
Sales Rep 10 min
Book discovery meeting within 48 hours. Send calendar invite with agenda. Prepare merchant-specific pitch deck.
Tools:
Google CalendarPitch Deck Template
Checkpoints
- Meeting confirmed
- Reminder sent
- Pitch customized to business type
Success Metrics
50+
Leads/Week
40%
Qualified Rate
25%
Meeting Book Rate
<2 hrs
Response Time
Escalation Path
If unable to reach decision maker after 3 attempts, escalate to Sales Manager for alternative approach or partnership introduction.