Marketing & Growth
Media Hub Strategy
Influencer partnerships, content strategy, and creator economy playbook for UAE market
Media Hub Vision
Build UAE's most engaged rewards community through authentic creator partnerships, viral content, and a self-sustaining creator economy.
100+
Creator Partners
by end of H1
1M+
Monthly Impressions
across all channels
30%
Organic Acquisition
from creator content
Channel Strategy
TikTok
Primary Discovery Channel
Short-form deal reveals & reactions
"Save Money UAE" trend participation
Duet challenges with merchants
Behind-the-scenes at partner venues
Target: 50K followers by H1 end
Community & Trust Building
Reels for viral reach
Stories for daily deals
Carousel posts for merchant spotlights
User-generated content features
Target: 30K followers by H1 end
YouTube
Long-form & Shorts
"Hidden Gems in Dubai" series
Merchant interview features
Shorts for deal alerts
Tutorial & how-to content
Target: 10K subscribers by H1 end
Twitter/X
Real-time & Community
Flash deal announcements
UAE lifestyle conversations
Customer success stories
Startup journey updates
Target: 5K followers by H1 end
Content Pillars
40%
Deal Discovery
Showcasing best offers & hidden gems
25%
Merchant Stories
Human stories behind businesses
20%
User Success
Real savings & redemption stories
15%
Education
Tips, hacks & smart spending