Email Marketing Templates
20+ ready-to-send email templates for every stage of the customer journey. Just copy, personalize, and send.
19Templates
6Categories
100%Customizable
Welcome Email (Day 0)
Welcome SeriesImmediately after signup
Profile Completion Reminder (Day 1)
Welcome Series24 hours after signup if profile incomplete
First Purchase Nudge (Day 3)
Welcome SeriesDay 3 if no first purchase
Last Chance Welcome Bonus (Day 6)
Welcome SeriesDay 6 if no first purchase
Weekly Points Summary
EngagementEvery Monday at 10am
Points About to Expire
Engagement7 days before point expiration
Win-Back (30 Days Inactive)
Engagement30 days after last activity
Win-Back Final (60 Days Inactive)
Engagement60 days after last activity
Double Points Weekend
PromotionalThursday evening before promo weekend
New Merchant Launch
PromotionalLaunch day of new merchant
Category Bonus
PromotionalFirst day of category promotion
First Reward Unlocked
MilestoneImmediately when first reward unlocked
Birthday Email
MilestoneOn user birthday at 8am
Tier Upgrade
MilestoneImmediately upon tier upgrade
Anniversary Email
Milestone1 year anniversary of signup
Referral Program Introduction
ReferralAfter 3rd successful transaction
Referral Success
ReferralWhen referred friend makes first purchase
Purchase Confirmation
TransactionalImmediately after transaction
Reward Redemption Confirmation
TransactionalImmediately after reward redemption
📧 Email Best Practices
Subject Lines
- • Keep under 50 characters
- • Use personalization {{first_name}}
- • Create urgency when appropriate
- • A/B test emojis vs no emojis
- • Avoid spam trigger words
Sending Strategy
- • Best days: Tue, Wed, Thu
- • Best times: 10am or 2pm
- • Avoid weekends for promos
- • Transactional: send immediately
- • Limit to 2-3 emails per week
Personalization
- • Always use first name
- • Reference past purchases
- • Show nearby merchants
- • Include point balance
- • Segment by behavior
Available Variables
| Variable | Description | Example |
|---|---|---|
| {{first_name}} | User's first name | Sarah |
| {{total_points}} | Current point balance | 1,250 |
| {{merchant_name}} | Merchant business name | Brew Lab Coffee |
| {{points_to_next}} | Points needed for next reward | 150 |
| {{referral_link}} | User's unique referral URL | nuqta.ae/r/ABC123 |
| {{next_reward_name}} | Next available reward | Free Coffee |