3-Year Domination Plan
The complete execution roadmap to become the #1 rewards platform in the GCC. Every quarter. Every hire. Every milestone.
Our Mission
Become the #1 rewards and payment intelligence platform in the GCC
Vision
Every transaction in the GCC earns rewards. Every payment is optimized.
NORTH STAR METRIC
5 Million MAU | 100K Merchants | AED 6B GMV by Year 5
Core Values
Speed
Move fast, ship weekly
Customer First
Build what users need
Trust
Security and reliability
Excellence
Best-in-class everything
100,000
MAU Target
2,500
Merchants
AED 120M
GMV
AED 9.6M
Revenue
70
Team Size
AED 1M
EBITDA
Quarterly Milestones
Aggressive Launch
Metrics:
- 25,000 users
- 500 merchants
- App live
- AED 800K MRR
Team Actions:
- Full C-Suite hired
- 20-person sales army
- Engineering 10+
Dubai Domination
Metrics:
- 50,000 users
- 1,200 merchants
- AED 1.5M MRR
- All major malls
Team Actions:
- 50 person team
- 5 bank partnerships
- PR blitz
UAE Expansion
Metrics:
- 75,000 users
- 1,800 merchants
- Abu Dhabi live
- AED 2.2M MRR
Team Actions:
- Abu Dhabi + Sharjah teams
- Marketing machine
- B2B sales launch
Category Leader
Metrics:
- 100,000 MAU
- 2,500 merchants
- AED 10M GMV/mo
- Series A ready
Team Actions:
- 70 person team
- Regional HQ
- KSA prep begins
Key Initiatives
- Launch beta with 50 pilot merchants across 5 industries
- Secure first 3 strategic partnerships (BNPL, bank, mall)
- Build and validate unit economics (16.8x LTV:CAC)
- Establish brand presence in Dubai
- Create operational SOPs for all functions
- Achieve product-market fit signals (D30 retention >25%)
- Prepare Series A materials and data room
- Break-even by Q4 2026
Risks & Mitigations
- Slow merchant adoption - mitigate with incentive programs
- User acquisition cost exceeds AED 30 - focus on referrals & merchant QR
- Key hire delays - maintain pipeline, use contractors
- Technical debt - weekly code reviews, CI/CD pipeline
Team Growth - Year 1
Ready to Execute
This plan is our commitment. Every quarter has clear milestones. Every role has defined responsibilities. Every metric is tracked. Let's dominate the GCC.
3-Year Domination Plan • G-Suite Board Document • Nuqta
Last Updated: February 2026 • Confidential