What Nuqta Controls

Super app shell & navigation
NuqtaCoin reward system
User engagement & gamification
Home feed curation & personalization
Cross-app discovery & deep linking
User notifications hub
App marketplace & miniapp framework
Brand identity & UX standards

Does NOT Own

Payment processing \u2192 Managed by NuqtaPay
Delivery logistics \u2192 Managed by Wasil
POS & merchant tools \u2192 Managed by BizOne
Identity & KYC \u2192 Managed by Rabtul Core
Compliance \u2192 Managed by Amana
Advertising platform \u2192 Managed by Adzy
Community & reviews \u2192 Managed by Majlis
Each vertical product \u2192 Managed by respective companies
The GCC Super-App

NuqtaOne App, Everything You Need

A unified loyalty, payments, and lifestyle super-app connecting consumers with merchants across the GCC. Earn coins, unlock rewards, and access an entire ecosystem of services — all from one app.

100+
Services
4
Coin Types
4
Membership Tiers
10
Sister Companies
360+
Screens Designed
107
Root Pages
154
Vertical Pages
141
Prive Screens
530+
API Endpoints

What is Nuqta?

Nuqta is the GCC's first comprehensive super-app that unifies loyalty rewards, digital payments, merchant discovery, and lifestyle services into a single platform. Unlike fragmented point solutions, Nuqta creates a self-reinforcing ecosystem where every transaction, every interaction, and every service builds upon a unified coin economy — making spending smarter, saving easier, and earning more rewarding.

Earn Everywhere

Every purchase earns coins. Every service adds value. One wallet for everything.

Connected Ecosystem

8 sister apps seamlessly integrated. Ride, eat, shop, travel — all earning coins.

Gamified Loyalty

Badges, levels, challenges, and leaderboards make saving and spending fun.

How It Works — 5 Simple Steps

Step 1

Download

Get Nuqta from App Store or Google Play

Step 2

Sign Up

Quick registration with Emirates ID or phone number

Step 3

Discover Merchants

Browse the map, search categories, find deals

Step 4

Scan & Pay

Scan merchant QR code and pay with wallet or card

Step 5

Earn Coins

Coins credited instantly. Level up, unlock badges, climb leaderboards

8 Core Feature Modules

Unified Wallet

المحفظة الموحدة

Merchant Discovery

اكتشاف التجار

QR Scan & Pay

امسح وادفع

Nuqta+ Membership

عضوية نقطة+

Gamification Hub

مركز الألعاب

AI-R Assistant

مساعد الذكاء

Bill Payments

دفع الفواتير

Savings Pots

أوعية الادخار

Cross-Ecosystem Access

وصول متكامل

Rewards Engine

محرك المكافآت

Unit Economics at a Glance

~25 AED
CAC
Customer Acquisition Cost
~500 AED
LTV
Lifetime Value (3yr)
8/month
Avg Transactions
Per active user
120 AED
Avg Order Value
Across all categories
LTV:CAC Ratio = 20:1

Industry benchmark for healthy SaaS/marketplace is 3:1. Nuqta's 20:1 ratio reflects the power of a multi-service ecosystem where users engage across many verticals, driving high retention and repeat transactions.

Market Opportunity

60M
GCC Population
10M
UAE Population
5M
Target Users (3yr)
$8B
UAE E-Commerce Market

One App. Infinite Possibilities.

Nuqta connects 100+ services, 4 coin types, 4 membership tiers, and 10 sister companies into the GCC's most comprehensive super-app ecosystem.