Financial Intelligence
Unit Economics Dashboard
Know your numbers. CAC, LTV, payback period, and channel economics. Data-driven scaling decisions.
AED 360
User LTV
8% commission × 18 mo
20x
LTV:CAC Ratio
Target: 25x
0.9 mo
Payback Period
Under 1 month
AED 50K
Monthly Revenue
↑ 18% MoM
Interactive Unit Economics Calculator
AED 32.00
Monthly Revenue/User
AED 360
Lifetime Value
AED 18.20
Blended CAC
19.8x
LTV:CAC Ratio
0.9 mo
Payback Period
AED 20.00
Net Rev/User/Mo
Excellent unit economics! Ready to scale aggressively.
Customer Acquisition Cost (CAC)
Paid AcquisitionAED 25
Instagram AdsTikTok AdsGoogle Ads
Organic AcquisitionAED 8
ReferralsWord of mouthContent
Blended CAC(40% organic)
AED 18Target: AED 12
Lifetime Value (LTV)
Current LTVAED 360
Target: AED 500
LTV Calculation
Avg Transaction ValueAED 100
Transactions/Month4
Commission Rate8%
Avg Lifespan18 months
Nuqta Net Take5%
Cashback Rate3%
LTV = GMV × Net Take × Life = 400 × 5% × 18AED 360
LTV:CAC Ratio
20x
Target: 25x
Excellent (8x+): Scale aggressively
Great (5x+): Healthy, can scale ✓
Good (3x+): Improve before scaling
Warning (<3x): Fix unit economics first
Payback Period
0.9 mo
Target: 1 months
Time to recover customer acquisition cost:
Excellent (<1 mo)
Great (1-3 mo) ✓
Good (3-6 mo)
Warning (>6 mo)
Channel Economics
| Channel | CAC | LTV | LTV:CAC | Payback | % Users | Action |
|---|---|---|---|---|---|---|
| Instagram Ads | AED 28 | AED 340 | 12.1x | 1.4 mo | 35% | Scale |
| TikTok Ads | AED 22 | AED 280 | 12.7x | 1.1 mo | 25% | Scale |
| Google Ads | AED 45 | AED 400 | 8.9x | 2.3 mo | 15% | Optimize |
| Referrals | AED 8 | AED 450 | 56.3x | 0.4 mo | 20% | Superscale |
| Events | AED 15 | AED 360 | 24x | 0.8 mo | 5% | Scale |
Cohort Retention Analysis
| Cohort | Users | M1 | M2 | M3 | M6 | M12 | LTV |
|---|---|---|---|---|---|---|---|
| Jan 2026 | 1,000 | 65% | 48% | 42% | 35% | 28% | AED 280 |
| Feb 2026 | 1,500 | 68% | 52% | 45% | 38% | — | AED 310 |
| Mar 2026 | 2,200 | 72% | 55% | 48% | — | — | AED 360 |
| Apr 2026 | 3,000 | 75% | 58% | — | — | — | — |
| May 2026 | 4,500 | 78% | — | — | — | — | — |
Trend: M1 retention improving from 65% → 78% over 5 months. Product improvements working. LTV increasing as newer cohorts retain better.
Revenue Streams Breakdown
75%
Transaction Commission (5% net)
AED 37,500/mo+15%
10%
Nuqta+ Subscriptions
AED 5,000/mo+25%
8%
Merchant Premium Features
AED 4,000/mo+20%
5%
Expired Rewards
AED 2,500/mo+8%
2%
Data Insights (Future)
AED 1,000/moNew
Key Improvement Levers
Increase LTV
- • Improve retention (Day 30: 48% → 60%)
- • Increase transaction frequency
- • Launch Nuqta+ subscription
- • Add premium merchant features
Reduce CAC
- • Increase organic share (40% → 60%)
- • Optimize paid campaigns
- • Supercharge referral program
- • Leverage merchant co-marketing
Accelerate Payback
- • First transaction within 24 hours
- • Higher value first transactions
- • Better onboarding conversion
- • Optimize cashback efficiency