KPI Tracking & Benchmarks
Complete metrics library with formulas, data sources, targets & industry benchmarks
Total KPIs
42 Metrics
7 categories
Data Sources
10 Platforms
Integrated
Report Cadence
Daily/Weekly
+ Monthly deep-dive
North Star
LTV:CAC
Target: 3:1+
KPI Categories & Metrics
| Metric | Formula / Definition | Data Source | Target | Benchmark | Frequency |
|---|---|---|---|---|---|
| App Downloads | Total installs from app stores | App Store Connect, Google Play Console | 10K/week | Top 10%: 15K+/week | Daily |
| Cost Per Install (CPI) | Total Ad Spend / Total Installs | Meta Ads, Google Ads, TikTok Ads | < AED 8 | UAE avg: AED 12-15 | Daily |
| Customer Acquisition Cost (CAC) | Total Marketing Spend / New Customers | Ads + Attribution | < AED 15 | Good: < AED 20 | Weekly |
| Install-to-Registration Rate | Registrations / Downloads × 100 | Firebase, Amplitude | > 60% | Industry: 40-50% | Daily |
| Organic vs Paid Split | Organic Installs / Total Installs | Attribution platform | > 30% organic | Healthy: 25-40% | Weekly |
| Channel ROAS | Revenue from Channel / Channel Spend | Attribution + Revenue | > 3x | Good: 2-4x | Weekly |
Data Sources & Integration
FirebaseApp Analytics
Downloads, DAU/MAU, Retention, Events
SDK integration required
AmplitudeProduct Analytics
User journeys, Funnels, Cohorts
SDK + Event tracking
Meta Ads ManagerPaid Ads
Impressions, Clicks, CPI, ROAS
Pixel + App Events
Google AdsPaid Ads
Search, Display, YouTube metrics
Conversion tracking
TikTok AdsPaid Ads
Video views, Engagement, CPI
Pixel + Events
Sprout SocialSocial Analytics
Engagement, Reach, Sentiment
Account connection
Branch.ioAttribution
Install attribution, Deep links
SDK + Link config
MixpanelProduct Analytics
Alternative to Amplitude
SDK integration
Google Analytics 4Web Analytics
Web traffic, Conversions
Tag implementation
Tableau/LookerBI Dashboard
All consolidated metrics
Data warehouse connect
Reporting Templates
Daily Snapshot
- App Downloads (by channel)
- DAU count
- Push notification sent/opened
- Social engagement summary
- Ad spend (running total)
- Any critical issues
Weekly Report
- All acquisition KPIs
- Retention cohort update
- Channel ROAS comparison
- Social growth & engagement
- Budget utilization %
- Top performing content
- Competitor activity notes
Monthly Deep-Dive
- Full KPI dashboard review
- GMV & Revenue trends
- LTV:CAC analysis
- Merchant health metrics
- Brand awareness tracking
- Channel efficiency analysis
- Next month forecasts
- Strategic recommendations
Recommended Dashboard Structure
Executive Dashboard (C-Level)
Total GMV & RevenueLine chart
LTV:CAC RatioSingle metric
Active Users (DAU/MAU)Area chart
Budget vs ActualProgress bar
Top Channels by ROIBar chart
Marketing Operations Dashboard
Real-time DownloadsCounter
Campaign PerformanceTable + Sparklines
Channel BreakdownPie chart
Retention CohortsCohort grid
Social EngagementMulti-line chart
⚠️ Alert Thresholds
Set up automated alerts when KPIs breach these thresholds:
Critical Alerts
- • CAC > AED 25
- • D1 Retention < 30%
- • ROAS < 1.5x
- • NPS < 20
Warning Alerts
- • CAC > AED 18
- • DAU drop > 10%
- • Budget > 95%
- • Engagement < 4%
Watch Alerts
- • Organic share < 25%
- • Email open < 20%
- • Push CTR < 5%
- • Churn > 5%
Success Alerts
- • LTV:CAC > 4:1
- • D30 Ret > 15%
- • GMV target hit
- • Viral content (10K+)