60 Events in 6 Months
Master Execution Plan & Result Predictions
60
Total Events
727
Merchant Touches
500
Unique Merchants
9.7K
New Users
4.9M
GMV (AED)
243K
Revenue (AED)
6-Month Growth Trajectory
M1
M2
M3
M4
M5
M6
Merchants
Users
Events
| Month | Events | Merchants | Users | GMV | Revenue |
|---|---|---|---|---|---|
| Month 1 | 6 | 45 | 450 | AED 225K | AED 11K |
| Month 2 | 8 | 62 | 680 | AED 340K | AED 17K |
| Month 3 | 10 | 95 | 1,200 | AED 600K | AED 30K |
| Month 4 | 12 | 140 | 1,800 | AED 900K | AED 45K |
| Month 5 | 12 | 170 | 2,400 | AED 1200K | AED 60K |
| Month 6 | 12 | 215 | 3,200 | AED 1600K | AED 80K |
| TOTAL | 60 | 727 | 9,730 | AED 4.87M | AED 243K |
Key Assumptions
AED 500
Minimum spend threshold
Users must spend AED 500+ to unlock coins
5%
Commission rate
Standard merchant commission
30%
Merchant overlap
Same merchants at multiple events
30%
Permanent conversion
Event merchants → permanent partners
Event Types & Targets
Flea Markets
Weekly
Merchants:8-20
Users:80-200
Ripe Market, Last Exit, JLT Friday Market, Boxpark
Mall Activations
Bi-weekly
Merchants:5-15
Users:60-180
Dubai Mall, MOE, City Centre, Ibn Battuta
Food Festivals
Monthly
Merchants:15-30
Users:200-500
Taste of Dubai, Dubai Food Festival, Beach Canteen
Exhibitions/Trade Shows
Monthly
Merchants:25-50
Users:300-800
DWTC, Expo City, ADNEC
University Events
Monthly
Merchants:4-8
Users:100-200
AUS, UAEU, Zayed Uni, Heriot-Watt
Sports Events
Bi-weekly
Merchants:8-15
Users:150-300
Dubai Sports City, Kite Beach, Al Qudra
Night Markets
Weekly
Merchants:12-25
Users:200-400
JBR, La Mer, Bluewaters
Corporate Events
On-demand
Merchants:3-8
Users:50-150
Corporate offices, Hotels, Co-working spaces
Ready to Execute 60 Events?
This plan will deliver 500 merchants and 9,730 users in 6 months. Start with Month 1 and scale progressively.