Event Execution Playbook
Master plan for onboarding 30-40 merchants and acquiring 2,000+ users at upcoming events and exhibitions.
40
Target Merchants
2,800
Target Users
3
Upcoming Events
AED 5
Target CAC
Upcoming Events
Dubai Shopping Festival Pop-Up
Next UpJan 15-25, 2027
City Walk Dubai
50,000+ visitors
15
Merchants
500
Users
Taste of Dubai
Mar 10-12, 2027
Dubai Media City Amphitheatre
30,000+ visitors
20
Merchants
800
Users
Big Bad Wolf Books
Apr 5-15, 2027
Dubai World Trade Centre
100,000+ visitors
10
Merchants
1500
Users
Target Merchant Categories (40 Total)
Food & Beverage
10 merchants
RestaurantsCafesFood stallsDessert shops
Fashion & Accessories
8 merchants
ClothingJewelryHandbagsWatches
Beauty & Wellness
6 merchants
SkincareMakeupPerfumesSalon services
Home & Lifestyle
6 merchants
Home decorFurnitureKitchenware
Electronics & Gadgets
5 merchants
PhonesAccessoriesSmart devices
Gold & Jewelry
5 merchants
GoldDiamondsSilverTraditional
Event Success Metrics
30-40
Merchants Onboarded
2,000+
New App Downloads
AED 500K
GMV Target
25%
Conversion Rate
Execution Timeline
Week 1-2
Merchant Identification & OutreachCurrent
- Research event vendors
- Build contact list
- Send intro emails
- Schedule meetings
Week 3-4
Pitching & Closing
- Conduct presentations
- Negotiate terms
- Sign agreements
- Onboard merchants
Week 5
Pre-Event Preparation
- Train merchant staff
- Set up merchant accounts
- Prepare marketing materials
- Booth setup planning
Event Days
Execution & User Acquisition
- Run Nuqta booth
- Acquire users
- Support merchants
- Track transactions
Post-Event
Follow-up & Retention
- Analyze results
- Convert to permanent
- Send thank you notes
- Plan next event
Ready to Execute?
Start reaching out to merchants today. The earlier you begin, the more confirmed partners you'll have by event day.