Funnel Optimization Engine
Full-funnel analytics, A/B testing & conversion rate optimization
Store → Download
20%
Below benchmark
Download → Register
75%
+5pp this month
Register → 1st Txn
54%
+8pp from bonus
Overall Conversion
1.75%
To weekly active
User Acquisition Funnel
App Store View
125,000
20% convert(80% drop)
Download
25,000
20% from prev
75% convert(25% drop)
Registration
18,750
75% from prev
80% convert(20% drop)
Onboarding Complete
15,000
80% from prev
90% convert(10% drop)
First Merchant View
13,500
90% from prev
75% convert(25% drop)
First Transaction
10,125
75% from prev
90% convert(10% drop)
Coins Earned
9,113
90% from prev
60% convert(40% drop)
First Redemption
5,468
60% from prev
80% convert(20% drop)
Second Transaction
4,374
80% from prev
50% convert(50% drop)
Weekly Active
2,187
50% from prev
Critical Drop-off Points
View → Download
80% drop-off
100,000
users lost
Low conversion from browse to install
Improve app store listingAdd video previewBetter screenshots
Download → Register
25% drop-off
6,250
users lost
Friction in registration process
Add social loginReduce form fieldsGuest mode
First Txn → Redemption
40% drop-off
3,645
users lost
High redemption threshold
Lower minimum to AED 5Add micro-rewardsRemind about coins
2nd Txn → Weekly Active
50% drop-off
2,187
users lost
No habit formation
Streak bonusesWeekly challengesPush notifications
Impact of Fixing Top Drop-off
If +10% Download
+12,500
new downloads
If +5% Register
+1,250
new users
If +10% 1st Txn
+1,500
new customers
Revenue Impact
+AED 45K
monthly