Seasonal Campaign Calendar
12 major campaigns throughout the year. Never miss a moment to engage users and drive transactions.
Monthly Themes at a Glance
January
New Year Resolution
Gyms, healthy eating, fresh starts
February
Love Month
Valentine's, couple activities
March
Ramadan Prep / Spring
Iftar planning, spring activities
April
Eid Celebrations
Shopping, family, celebrations
May
Mother's Day / Summer Prep
Gifts, travel planning
June
Summer Kickoff / Father's Day
Indoor activities, staycations
July
Peak Summer
Survival mode, cool experiences
August
Back to School
Families, school prep
September
Fall Return
People returning, new season
October
Diwali / Halloween
Festivals, celebrations
November
Pre-Holiday / Black Friday
Shopping, deals
December
Mega Month
DSF, National Day, Christmas, NYE
The holiest month for Muslims. Focus on family, generosity, iftar gatherings, and Eid celebrations.
Target: Muslim community, families, everyone celebrating
Budget: AED 50,000-80,000
Content Themes
- Best iftar spots in Dubai
- Ramadan meal prep + points earned
- Eid outfit shopping hauls
- Family gathering content
- Charity and giving stories
Campaign Ideas
Iftar Points Bonus
2x points on all iftar dining (6-8pm)
Ramadan Giving
Donate points to charity, Nuqta matches
30 Days of Rewards
Daily surprise rewards throughout Ramadan
Eid Shopping Spree
3x points on fashion/gifts during Eid week
Family Iftar Challenge
Host 5 iftars at Nuqta merchants, win big