Back to HomeStart Onboarding
Merchant Operations Playbook
Complete guide from acquisition to ongoing success
14
Merchant Categories
4
Package Tiers
5
Lifecycle Phases
14
Days to Launch
What is in this playbook?
Category Playbooks
Pitch decks, pain points, value props, and ideal deal structures for each merchant type
Onboarding Journey
Step-by-step process from first contact to live merchant with checklists
Operations Matrix
What each package gets, how managers operate, service delivery
Reporting System
Monthly report cards for merchants and users with KPIs
Ready to Onboard a Merchant?
Complete the 5-step onboarding process to get merchants live on Nuqta
Standard Operating Procedures
Step-by-step procedures for acquisition, onboarding, marketing, support & finance
Merchant Loyalty Mechanics
Beyond cashback - build habit, not just one-time visits
Streak Rewards
"Visit 4 times this month"+5% extra cashback
"7-day streak at your store"+150 bonus coins
"30-day streak"+1,000 coins + badge
Category Challenges
"Try 3 new cafes this month"Unlock bonus
"Visit 5 salons in category"+150 coins
"Explore 10 new merchants"Explorer badge
Merchant Benefit:Streak rewards drive repeat visits. Customers return for the challenge, not just the discount.
Merchant Lifecycle Overview
Acquisition
Day 0
Contracting
Day 1-2
Onboarding
Day 3-7
Launch
Day 7-14
Ongoing
Continuous
Package Tier Summary
Starter
Free
20% commission
Manager ratio: Self-service
Weekly attention: 0 hours (DIY)
Growth
AED 1,500/mo
18% commission
Manager ratio: 1:20
Weekly attention: 2 hours
Professional
AED 3,500/mo
15% commission
Manager ratio: 1:15
Weekly attention: 3 hours
Enterprise
Custom
12-15% commission
Manager ratio: 1:10
Weekly attention: 4+ hours