Nuqta

SMS Marketing Templates

25+ SMS templates for instant engagement. Short, punchy, and action-driving. Optimized for single-SMS delivery.

24Templates
7Categories
160Char Limit

Welcome SMS (Immediate)

Welcome Series139 chars • 1 SMS

Profile Reminder (Day 1)

Welcome Series105 chars • 1 SMS

First Purchase Nudge (Day 3)

Welcome Series123 chars • 1 SMS

Last Chance Bonus (Day 6)

Welcome Series131 chars • 1 SMS

Points Earned Confirmation

Transactional115 chars • 1 SMS

Reward Unlocked

Transactional118 chars • 1 SMS

Reward Redeemed

Transactional100 chars • 1 SMS

Points Expiring Soon

Engagement95 chars • 1 SMS

Streak Reminder

Engagement109 chars • 1 SMS

Win-Back (14 Days)

Engagement102 chars • 1 SMS

Win-Back (30 Days)

Engagement114 chars • 1 SMS

Double Points Weekend

Promotional115 chars • 1 SMS

Flash Sale (4 Hours)

Promotional99 chars • 1 SMS

New Merchant Nearby

Promotional108 chars • 1 SMS

Category Bonus

Promotional117 chars • 1 SMS

Payday Promo

Promotional112 chars • 1 SMS

First Reward Earned

Milestone112 chars • 1 SMS

Birthday Greeting

Milestone117 chars • 1 SMS

Tier Upgrade

Milestone103 chars • 1 SMS

1 Year Anniversary

Milestone109 chars • 1 SMS

Referral Reminder

Referral107 chars • 1 SMS

Referral Success

Referral115 chars • 1 SMS

Nearby Merchant Alert

Location111 chars • 1 SMS

Area Hot Spots

Location80 chars • 1 SMS

📱 SMS Best Practices

Message Length

  • • Keep under 160 characters
  • • Every character counts
  • • Use URL shorteners
  • • Emojis = 2 characters each
  • • Avoid multi-part SMS when possible

Timing & Frequency

  • • Send 10am-8pm only
  • • Best days: Tue, Wed, Thu
  • • Max 4-6 SMS per month
  • • Transactional: send immediately
  • • Never send past 9pm

Content Tips

  • • Start with value/hook
  • • One clear CTA only
  • • Personalize with name
  • • Create urgency when relevant
  • • Always include opt-out info

🇦🇪 UAE SMS Compliance

✅ Required

  • • Obtain explicit consent before sending
  • • Provide clear opt-out mechanism
  • • Identify sender (use "Nuqta" as sender ID)
  • • Register with TRA for bulk SMS
  • • Keep consent records for 2+ years

❌ Prohibited

  • • Sending without consent
  • • Messaging during Ramadan fasting hours
  • • Misleading content or hidden fees
  • • Sending between 9pm-8am
  • • Excessive frequency (spam)

Available Variables

{{name}}

First name

{{points}}

Point amount

{{merchant}}

Business name

{{balance}}

Total balance

{{reward}}

Reward name

{{link}}

Short URL

{{tier}}

Member tier

{{expiry}}

Expiry date

💰 SMS Cost Reference (UAE)

~0.08

AED per SMS

~80

AED per 1K users

~800

AED per 10K users

98%

Open rate (avg)

* Rates vary by provider. Budget for 4-6 SMS/user/month for active engagement campaigns.