Press Kit
Nuqta Press Kit
Everything journalists, bloggers, and media professionals need to cover Nuqta - the UAE's first social rewards platform transforming how people earn and share.
About Nuqta
Nuqta (نقطة, meaning "point" in Arabic) is the UAE's first social rewards platform that transforms everyday purchases into shareable experiences. Unlike traditional loyalty programs where points are locked to individual accounts, Nuqta allows users to earn, gift, and receive reward coins from friends and family.
Founded in 2024 and launching February 2026, Nuqta partners with 100+ UAE merchants across dining, entertainment, wellness, and events. The platform bridges the gap between individual rewards and social gifting, creating a new category in the $200B+ global loyalty market.
Nuqta operates on a commission-based model with three merchant engines: High-Margin (15-20% commission), Low-Margin (5-8% commission), and Events (50% coin sponsorship). This sustainable revenue model aligns merchant success with platform growth.
Key Differentiators
Social-First Rewards
Gift coins to friends and family, split bills with reward sharing, celebrate together with group rewards.
Zero-CAC Model
Merchants fund rewards through commissions. Users join organically through social gifting mechanics.
UAE-Focused
Built specifically for the UAE market with local merchant partnerships and Arabic-first design.
Media Contact
For press inquiries, interviews, and media requests:
Response time:
- Breaking news: Within 2 hours
- Feature stories: Within 24 hours
- Interview requests: Within 48 hours