Financial Projections

70+ Parameters • Real-Time Calculations • AED Currency

Interactive Model

KPI-Gated Growth

H1 Target (~5 months, $200K Tranche 1)

50,000 MAU (aggressive) • 1,500 Merchants • Launch: March 1, 2026

Funding Structure

$400K total at $5M cap | Tranche 1: $200K (now) | Tranche 2: $200K (at milestones)

Budget Allocation

35% Marketing | 20% Salaries | 40% Tech/Ops

Revenue Growth (H1)

User Acquisition (H1)

Revenue Mix

Commission70%

Promoted20%

Subscription10%

Cash Runway

Cash Position

AED 359K

H1 Target Progress

MAU Target100%

9,0425,000

Merchant Target100%

706250

GMV Target45%

4,487,20010,000,000

LTV:CAC Target100%

3210

Key Performance Indicators

LTV:CAC Ratio

32.0x

Target: ≥8x

CAC Payback

0.6

months

Gross Margin

100%

Digital product

Burn Multiple

4.6

Lower is better

Magic Number

0.8

Sales efficiency

Monthly Burn

AED 147K

5mo runway

MRR (H1 End)

AED 116K

Monthly recurring

ARR Run Rate

AED 1.4M

MRR × 12

Unit Economics

ARPU (Monthly)

AED 32

Revenue per MAU

LTV

AED 576

Lifetime Value

Blended CAC

AED 18

User acquisition

GMV per MAU

AED 400

AOV × Frequency

Growth Metrics

CMGR (H1)

56%

Compound monthly

User Churn

Monthly average

Merchant Churn

Monthly logo churn

NRR (Projected)

95%

Net revenue retention

Revenue Streams (7 Total)

Commission on Sales

6.2%

Base + social sharing bonus

Promoted Sales

On 30% of GMV

Merchant Subscription

AED 100/mo

20% attach rate

Affiliates

On 10% of GMV

User Subscription

AED 1/mo

FREE Year 1

Finance (BNPL)

AED 10/user

FREE Year 1

B2B Buying

FREE Year 1

Blended Take Rate

8.0%