First 10 Merchants
Pilot Merchant Pipeline
Priority targets for launch in Dubai Marina, JBR, Downtown
5
cafes
2
restaurants
3
salons
2
gyms
0
retails
Priority:
to contact
contacted
meeting
negotiating
signed
lost
Geographic Strategy: Start Small, Expand Smart
Phase 1: Dubai Marina
- • High-density residential
- • Young professionals
- • Walkable lifestyle
- • Target: 3-4 merchants
Phase 1: JBR
- • Tourist + resident mix
- • Beachfront lifestyle
- • High spend per visit
- • Target: 2-3 merchants
Phase 2: Downtown/DIFC
- • Business professionals
- • Premium positioning
- • Lunch + after-work crowd
- • Target: 2-3 merchants
Outreach Cadence
1
Day 1: Initial Contact
Visit in person during off-peak. Ask for owner/manager. Leave info if not available.
2
Day 3: Follow-up
Call or WhatsApp to schedule proper meeting. Send one-pager.
3
Day 5-7: Demo Meeting
Show app, explain merchant dashboard, discuss terms.
4
Day 10-14: Close
Send contract, schedule onboarding, install materials.