Customer Intelligence Hub
Real-time health scoring, churn prediction & behavioral insights
Total Users
15,550
+12% this month
Avg Health Score
68.4
+3.2 from last month
At-Risk Users
2,890
19% of base
NPS Score
+34
+5 this month
Customer Segment Distribution
1,240
Champions
8% of users
3,450
Loyal
22% of users
4,200
Potential
27% of users
2,890
At-Risk
19% of users
2,650
Dormant
17% of users
1,120
Churned
7% of users
22%
27%
19%
17%
HealthyAt Risk
Customer Health Monitor
| Customer | Health | Segment | LTV | Last Active | Trend | Actions |
|---|---|---|---|---|---|---|
FA Fatima Al-Hassan C001 • 127 txns | 95 | Champion | AED 4,850 | 2 hours ago | Rising | |
AR Ahmed Rahman C002 • 54 txns | 78 | Loyal | AED 2,340 | 1 day ago | Stable | |
SM Sarah Mitchell C003 • 18 txns | 42 | At-Risk | AED 890 | 12 days ago 12 days inactive | Declining | |
MQ Mohammed Al-Qasimi C004 • 8 txns | 25 | Dormant | AED 450 | 45 days ago 45 days inactive | Declining | |
PS Priya Sharma C005 • 12 txns | 65 | Potential | AED 560 | 3 days ago | Rising |
Behavioral Cohorts
Weekend Warriors
2,340 users
AED 245
avg spend
Primarily transact on weekends
Push notifications (Fri 4pm)
Double coins weekends
Lunch Crowd
3,120 users
AED 85
avg spend
Consistent lunch-time transactions
In-app 11am reminder
Lunch combo deals
Gold Collectors
890 users
AED 1850
avg spend
High-value jewelry purchases
WhatsApp personal
Exclusive gold events
Deal Hunters
4,560 users
AED 120
avg spend
Only transact during promotions
Email + Push combo
Flash sales, limited time
Streak Masters
1,240 users
AED 65
avg spend
Maintain daily transaction streaks
Streak reminder 8pm
Streak protection coins
Referral Kings
560 users
AED 180
avg spend
3+ successful referrals
Ambassador channel
Tiered referral bonuses