Nuqta Business Playbook
Complete execution guide for merchant acquisition, user growth, partnerships, and revenue optimization.
1,500
H1 Merchant Target
Live merchants
50K
H1 User Target
MAU (aggressive)
5-20%
Commission Model
Based on margin
March 1
Launch Date
2026
Execution Priorities (H1)
Must Do (Critical Path)
- ● App launch (March 1, 2026)
- ● Payment gateway integration (Razorpay)
- ● 50 merchant soft launch (pre-Feb)
- ● College MoU (3-5 universities)
- ● First event activation (Global Village)
Should Do (Growth Accelerators)
- ● BNPL integration (Tabby/Tamara)
- ● Influencer campaign launch
- ● Fleet market pilot (1-2 locations)
- ● Corporate MoU (1-2 companies)
- ● Referral system live
Category Priority Tiers
Tier 1
High-Frequency (CORE)
- • F&B (Cafes, QSR, Restaurants)
- • Grocery & Essentials
- • Salons & Grooming
- • Fitness & Wellness
Creates the "check Nuqta before you pay" habit
Tier 2
High-Value (GMV)
- • Fashion & Accessories
- • Electronics & Gadgets
- • Health & Medical
- • Home Services
Less frequent, higher ticket sizes
Tier 3
Experience (Events)
- • Events & Experiences
- • Entertainment
- • Travel (Local)
- • Concerts & Festivals
Perfect for event-based acquisition
Tier 4
Long-Tail (Expansion)
- • Education & Learning
- • Automobile
- • Kids & Family
- • Pet Care
Added after PMF, not Day 1
Merchant Onboarding
- • Door-to-door sales team
- • Event merchant recruitment
- • Agency partnerships
- • Competitor merchant targeting
- • Niche-specific marketing
User Acquisition
- • College campus programs
- • Corporate employee programs
- • Event activations
- • Influencer marketing
- • Referral system
Revenue Streams
- • Merchant commission (5-20%)
- • Marketing packages (AED 5-30K)
- • Event partnerships
- • Advertisement portal
- • Co-partner brand equity