CEO Master Plan
Launch CountdownNuqta Launch & Growth Execution Roadmap
Definitive playbook for March 1, 2026 launch and beyond
Days to Launch
23
March 1, 2026
CEO Executive Summary
After comprehensive analysis of our entire operation, we are in an exceptional position for launch. Product is 100% complete, team of 8 is hired, and March 1 launch date is set. We have moved from "preparation mode" to "execution mode."
The next 23 days will define our first year. Three things matter: (1) Close at least one investor before launch, (2) Convert 10+ LOIs to live merchants, (3) Build Founders Circle to 100 users for Day 1 traction.
100%
Product Status
Complete
8
Team Size
Members
23
Days to Launch
March 1, 2026
32
LOIs Signed
Ready to convert
The Mission
What We're Building
Nuqta is the UAE's first universal loyalty platform that bridges social content + physical commerce. Users earn cashback (Nuqta Coins) at any merchant, plus bonus rewards for sharing on social media. Merchants pay only on actual sales - a true performance marketing model.
Why Now
95% of offline spending in UAE gets zero rewards. Merchants waste 25% of revenue on Instagram ads with zero attribution. We solve both problems with a single platform. First-mover window: 18 months before Careem/Noon can copy without cannibalizing their own business.
Engine A: High-Margin (15%)
Cafes, Restaurants, Salons, Fitness
Engine B: Low-Margin (5%)
Grocery, Supermarkets, Gold
Unit Economics (Validated)
16.8x
LTV:CAC
Target: 10x+
AED 504
LTV
Target: AED 300+
AED 30
CAC
Target: AED 50
AED 100
AOV
Target: AED 80+
8%
Take Rate
Target: 5-15%