Offline Marketing Playbook

Events, Flyers, Mall Activations & Physical Marketing

Event Types

Flea Market / Pop-up

Brand awareness, app downloads, merchant partnerships

Budget
AED 2,000-5,000
Reach
500-2,000 people
Frequency
Monthly
Staffing
2-3 people per shift

Example Venues

Ripe MarketNight Market DubaiJBR Beach Market

Setup Checklist

Book booth (2x2m minimum)
Branded backdrop (roll-up banner)
Table with Nuqta tablecloth
iPad for demos
QR codes for downloads
Giveaways (branded items)
Flyers (500 minimum)

KPIs to Track

App downloadsQR scansMerchant signupsEmail captures