Why Restaurants First?
High Frequency
People eat out 3-5x/week. More transactions = more data.
Easy Demo
Quick coffee purchase to show how it works.
Social Proof
Restaurant photos make great content.
Good Margins
60-70% margins can absorb 15% commission.
Merchant Onboarding Channels
6 channels to acquire merchants at scale
Direct SalesP0
● ActiveIn-person visits to premium brands
CEO/BDA street visits to target areas
Pre-research on Google Maps & Instagram
Warm intro via mutual connections
+2 more tactics
33%
Conv.
Same
Timeline
50
Cost
Best for: High-value exclusive partners (Al Mutlaib, W Line, YB Lounge)
Partner ReferralsP0
○ PlannedExisting partners refer similar businesses
Ask Al Mutlaib to refer other oud/perfume brands
Ask W Line to refer other abaya designers
Ask YB Lounge to refer other salons
+2 more tactics
50%
Conv.
1-2
Timeline
0 (coins only)
Cost
Best for: Similar category expansion (perfume → perfume, salon → salon)
Cold OutreachP1
○ PlannedInstagram DM, LinkedIn, Google Maps scraping
Instagram DM to local boutique brands (high response rate)
LinkedIn outreach for B2B services (laundry, car wash)
Google Maps list building by area + category
+2 more tactics
5-10%
Conv.
2-4
Timeline
10
Cost
Best for: Volume acquisition, SMB merchants, service businesses
Industry EventsP1
○ PlannedTrade shows, expos, and industry gatherings
Dubai Restaurant Week (March) - 200+ restaurants
Beautyworld Middle East (April) - salons & spas
Global Village pop-up booth (Oct-Apr)
+2 more tactics
20%
Conv.
Event
Timeline
2,000-10,000
Cost
Best for: Bulk lead generation, brand awareness, category blitz
Aggregator PartnershipsP2
◌ FuturePartner with platforms that have many merchants
Fresha (salon booking) - 500+ UAE salons
ServiceMarket (home services) - 200+ providers
Justlife (cleaning, beauty) - 150+ vendors
+2 more tactics
30%
Conv.
1-3
Timeline
Rev share or integration fee
Cost
Best for: Scale quickly, one integration = many merchants
Marketplace → Nuqta+P2
◌ FutureConvert free Nuqta merchants to exclusive Nuqta+
Show merchant their Nuqta transaction data
"Your competitors are already on Nuqta+" FOMO
Exclusive Nuqta+ badge and priority placement
+2 more tactics
40%
Conv.
After
Timeline
0
Cost
Best for: Upselling existing merchants, building exclusivity
Priority Categories to Onboard (for Nuqta+ Gifting)
Flowersneeded
Essential for gifting bundles
Chocolates/Datesneeded
Completes gift packages
More Salonsin-progress
High frequency, recurring
Coffee Shopsneeded
Daily usage, sticky users
Men's Groomingneeded
Untapped market in UAE
Why these categories? Flowers + Chocolates + Dates are essential for corporate gifting bundles. Users spend 200+ AED per order, you give 100 coins, and keep healthy margins.
Acquisition Funnel
0
Visited
Target: 30
0
Interested
Target: 15
0
Demo Given
Target: 12
0
Docs Sent
Target: 10
0
Signed
Target: 10
Visit 30 → Interest 15 (50%) → Demo 12 (80%) → Docs 10 (83%) → Signed 10 (100%)
Target Areas (Priority Order)
1
Business Bay
High foot traffic, professionals
200+
restaurants
2
Al Barsha
Diverse cuisine, residential
150+
restaurants
3
Deira
High volume, price-sensitive
300+
restaurants
4
JBR
Tourist + resident mix
100+
restaurants
5
Downtown
Premium segment
150+
restaurants
Daily Visit Schedule (CEO + BDA)
10:00-11:00
Prepare: Research restaurants, print materials
Office
11:00-13:00
Visit 3 restaurants (pre-lunch)
Target Area 1
13:00-14:00
Lunch break + follow-up calls
Flexible
14:00-16:00
Visit 3 restaurants (afternoon)
Target Area 2
16:00-17:00
Follow-up emails, update tracker
Office
17:00-18:00
Evening calls to decision makers
Office
Daily Target: Visit 6 restaurants, Get 2 interested
1. OPENING (10 seconds)
"Hi, I am [Name] from Nuqta. We are a new cashback app launching in Dubai. I noticed your restaurant and think your customers would love earning rewards here. Do you have 2 minutes?"
2. PROBLEM (15 seconds)
"Most restaurants struggle with two things: getting new customers and keeping them coming back. Marketing is expensive and loyalty cards don't work."
3. SOLUTION (30 seconds)
"Nuqta solves this. When customers pay through our app, they get instant cashback. This means: 1) They are more likely to choose you, 2) They come back more often, 3) You only pay when they actually buy."
4. OFFER (15 seconds)
"We are launching with a special deal for founding restaurants: Free to join, just 15% commission on Nuqta transactions. No monthly fees, no setup costs. Plus, we will feature you to our users."
5. CLOSE (Ask for the demo)
"Can I show you a quick demo? It takes 30 seconds to see how it works."
Common Objections & Responses
Objection: "We already have a loyalty program"
Response: "Great! Nuqta complements existing programs. Your customers get double rewards - yours AND cashback. More incentive to visit."
Objection: "15% is too high"
Response: "Think of it as marketing cost with guaranteed ROI. You only pay when customers actually buy. Compare that to ads where you pay for clicks, not sales."
Objection: "We need to think about it"
Response: "Totally understand. Can I leave you our one-pager? And would it help if I showed you a case study from another restaurant using Nuqta?"
Objection: "We are too busy right now"
Response: "No problem. When is a better time to chat? I can come back at a quieter hour, or we can do a quick call."
Visit Checklist - What to Bring
Nuqta one-pager (printed)
10 copiesRequired
Business cards
20 cardsRequired
Phone with demo app
1Required
Tablet for presentation
1
Merchant sign-up QR code
5 printedRequired
Case study printout
5 copiesRequired
What Restaurants Get (Sell These Benefits)
Zero Upfront Cost
No setup fees, no monthly charges
Pay Only on Sales
15% commission only when customers buy
New Customers
We drive Nuqta users to your door
Higher Retention
Cashback brings them back again
Free Marketing
Featured in app to all users
Easy Integration
QR code setup in 10 minutes
Success Metrics
6
Visits/day
33%
Interest rate
67%
Close rate
10
7-Day Target
Ready to Hit the Streets?
Your first merchant visit starts NOW.