Product-Market Fit Scoreboard
Sean Ellis score, retention curves & feature validation
72%
PMF Status
APPROACHING
Confidence Level
Accelerators
Sean Ellis score above threshold
Strong NPS and organic growth
Blockers
D30 retention below 40% target
Feature adoption needs improvement
Core PMF Metrics
ON TRACK
42%
Sean Ellis Score
Target: 40%
"Very disappointed" if Nuqta disappeared
ON TRACK
58%
D7 Retention
Target: 50%
Users active after 7 days
NEEDS WORK
35%
D30 Retention
Target: 40%
Users active after 30 days
NEEDS WORK
8,420
Weekly Active Users
Target: 10000
Unique users with 1+ transaction/week
ON TRACK
32%
Organic Growth Rate
Target: 30%
New users from referrals/organic
ON TRACK
34
NPS Score
Target: 30
Net Promoter Score
NEEDS WORK
45%
Feature Adoption
Target: 60%
Users using 3+ core features
ON TRACK
2.3 days
Time to Value
Target: 3 days
Days to first coin redemption
Engagement Depth Funnel
Level 1
Downloaded the app25,000
100%
Level 2
Completed registration18,750
75%
Level 3
Made first purchase12,500
50%
Level 4
Earned first coins11,250
45%
Level 5
Redeemed coins7,500
30%
Level 6
1+ transaction/week4,375
17.5%
Level 7
Successful referral1,875
7.5%
Level 8
10+ transactions/month625
2.5%
Strong Conversion
75% complete registration - above industry avg (60%)
Drop-off Point
Only 30% redeem coins - need better prompts
Focus Area
Increase referrals from 7.5% → 15%
PMF Achievement Roadmap
completed
Early Signals
First 1K users, 20% D7 retention
completed
Growing Demand
Organic growth >20%, NPS >20
YOU ARE HERE
Approaching PMF
Sean Ellis >40%, D30 >35%
upcoming
PMF Achieved
D30 >40%, Feature adoption >60%