User Journey & Onboarding
From first download to loyal advocate - every step of the Nuqta user experience
The Nuqta User Journey
From first awareness to loyal advocate, every interaction is designed to deliver value and build habit-forming engagement.
Awareness
Acquisition
Activation
Engagement
Retention
Advocacy
Awareness
Social Media Ad
TikTok/Instagram showing savings
Friend Referral
"Get AED 10 free" share
Merchant Display
QR code at checkout counter
Event Activation
Global Village, exhibitions
Acquisition
App Store Download
iOS/Android install
Quick Signup
Phone + OTP (30 seconds)
Welcome Bonus
100 coins credited instantly
Profile Setup
Name, preferences (optional)
Activation
First Transaction
Guided to nearby merchant
QR Scan Tutorial
How to pay with Nuqta
First Reward
Coins earned, celebration
First Redemption
Use coins on 2nd purchase
Engagement
Push Notifications
Nearby deals, flash offers
Weekly Challenges
Visit 3 merchants, get bonus
Category Expansion
Try salon after cafe
Streak Building
7-day activity bonus
Retention
Tier Progression
Bronze → Silver → Gold
Exclusive Deals
VIP-only merchant offers
Birthday Rewards
Special bonus on birthday
Milestone Bonuses
100th transaction reward
Advocacy
Referral Program
Invite friends, earn coins
Social Sharing
Share savings achievements
Reviews
Rate merchants, get rewards
Ambassador Program
Top users get perks
Journey Success Metrics
>80%
Download → Signup
Conversion rate
>50%
Signup → First Txn
Within 7 days
>40%
D7 Retention
Week 1 return
>25%
D30 Retention
Month 1 return
>15%
Referral Rate
Users who refer
>40%
Multi-category
2+ categories
>50
NPS Score
Promoter score
>3 min
Avg Session
Time in app