Complete Marketing Playbook
Marketing Plan
Everything you need to execute Nuqta's marketing: brand guidelines, online ads, offline campaigns, influencer partnerships, content calendar, and budget allocation.
H1 Marketing Goals
5,000
MAU Target
Monthly Active Users
<AED 5
Blended CAC
Cost per acquisition
100+
Merchants
Partner stores
25%
D30 Retention
Monthly retention
40%
Online Ads
- Meta (FB/IG)
- Google Ads
- TikTok Ads
- Snapchat
20%
Offline Ads
- Metro Stations
- Bus Ads
- Mall Kiosks
- Flyers
25%
Influencer Marketing
- Nano (1K-10K)
- Micro (10K-100K)
- Macro (100K+)
- Celebrities
10%
Content Production
- Reels/TikToks
- Static Posts
- Stories
- UGC
5%
PR & Events
- Press Releases
- Launch Event
- Media Outreach
- Partnerships
0%
Community
- WhatsApp Groups
- Telegram
- Discord
- Facebook Groups
Core Brand Messages
Primary Taglines
- "Pay with Nuqta & Earn Cashback Instantly"
- "Smart People Use Nuqta"
- "Save More, Share More"
- "Your Everyday Savings Platform"
Value Propositions
- Instant Cashback: Get rewards immediately, not points that expire
- Social Gifting: Share your rewards with friends and family
- 100+ Partners: Use at cafes, restaurants, salons, and more
- UAE-Focused: Built for Dubai and the Emirates