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Campaigns & Marketing

Growth Engine

Campaign Playbook

Complete marketing strategy for merchants, users, media production, and social media growth. From viral campaigns to community building.

User Acquisition Strategy

Zero-CAC acquisition through merchant-funded rewards, viral loops, and community building. Every channel designed to bring users at minimal cost.

Merchant-Driven Acquisition

Users discover Nuqta at partner stores

  • QR codes at checkout - "Pay & Earn Cashback"
  • Staff trained to mention Nuqta savings
  • Receipt prints with signup bonus
  • Table tents & menu inserts

CAC: AED 0 (merchant funded)

Referral Program

Users bring users through incentives

  • Give AED 10, Get AED 10 on first transaction
  • Referral leaderboard with bonus prizes
  • Unique shareable referral links
  • Milestone rewards (5, 10, 25 referrals)

CAC: AED 10 (paid on conversion)

Social Gifting Loop

Gift coins spread to non-users

  • Send coins to anyone (even non-users)
  • Recipient must signup to claim
  • Birthday/occasion gifting prompts
  • Group gifting for celebrations

CAC: AED 0 (organic viral)

Event Activations

Mass signups at exhibitions & events

  • Global Village: 100 coins on signup
  • Exhibition booths with instant rewards
  • Concert/festival sponsorships
  • University campus events

CAC: AED 5-10 (event-funded)

Influencer & Content

Organic reach through creators

  • Nano influencers (1K-10K): Barter deals
  • UGC challenges with coin rewards
  • "How much I saved" video trend
  • Food/lifestyle blogger partnerships

CAC: AED 2-5 (barter/low cost)

Community Building

Organic growth through groups

  • WhatsApp deal groups by niche
  • Telegram channels for flash deals
  • Facebook groups (expat communities)
  • Reddit/forums seeding

CAC: AED 0 (organic)

Built-In Viral Mechanics

Bill Split

Split bill with friends, they see savings and join

1 user → 3-4 friends
Gift Coins

Send coins as gifts, recipients must signup

1 gift → 1 new user
Savings Flex

Share savings screenshots on social

FOMO-driven signups
Group Deals

Unlock deals when friends join together

1 deal → 5+ signups

User Acquisition Funnel

100K
Awareness
See Nuqta branding
20K
Interest
Visit app/website
10K
Download
Install the app
7K
Signup
Complete registration
5K
First Txn
Make first purchase
4K
Active
Monthly active user

Target conversion: 5% awareness → active | Blended CAC: < AED 5

Zero/Low-Cost Acquisition Tactics

Free Tactics (AED 0 CAC)
  • 1
    ASO (App Store Optimization)

    Keywords: "Dubai cashback", "UAE rewards", "save money Dubai"

  • 2
    SEO Content

    "Best deals in Dubai", "How to save money UAE" blog posts

  • 3
    Google My Business

    Partner merchants list Nuqta, drives discovery

  • 4
    PR & Media Coverage

    Launch press, founder interviews, startup features

  • 5
    Cross-Promotion

    Partner with non-competing apps for user swaps

Low-Cost Tactics (AED 1-5 CAC)
  • 1
    Nano-Influencer Barter

    Free meals/services in exchange for posts

  • 2
    University Ambassador Program

    Students promote for coins + exclusive perks

  • 3
    Telegram/WhatsApp Seeding

    Join expat groups, share genuine deals

  • 4
    Flyer Distribution

    Partner store checkout, parking lots, metro stations

  • 5
    Co-Branded SMS

    Merchants send Nuqta promo to their customer database

Retention IS Acquisition

Happy users bring more users. Focus on activation and engagement to drive organic growth.

D1: 60%
Target Day 1 retention
Instant signup bonus + first deal
D7: 40%
Target Day 7 retention
Push notifications + streak rewards
D30: 25%
Target Day 30 retention
Loyalty tiers + expiring coins FOMO

Ready to Launch Campaigns?

These campaigns are designed to drive viral growth for both merchants and users.

Media HubMerchant Packages