Nuqta
Search. Save. Earn.
10% offline cashback on every purchase — 5x better than credit cards
$0B
GCC TAM
16.8x
LTV:CAC
32
Signed LOIs
Q1 2026
Launch
Raising $400K Pre-Seed
CCS • $5M Cap • 20% Discount
Launching March 1, 2026
MVP goes live March 1. 5 merchants Week 1, scale to 30 by Month 2.
The Problem
Users Leave AED 2.4B on the Table
95% of offline spending in Dubai gets ZERO cashback. Google Maps shows you cafes — but doesn't save you money.
Generic Discovery
Google Maps shows you cafes, but doesn't save you money. No built-in loyalty or cashback.
Lost Value: AED 150-200/month per user in unclaimed cashback
Fragmented Loyalty
15 different apps for cafes, salons, gyms. Users forget to check before spending.
Reality: 70% of loyalty points expire unused
Credit Cards Don't Work
Most cafes/salons are cash-based. Credit card rewards don't apply to offline spending.
Gap: 60% of Dubai's retail is cash-only
GCC market: $45B/yearⓘ across key categories.
GCC total market (TAM): $150B. Targeting 3% Dubai penetration = $1.35B opportunity.
The Other Side
Merchants Burn AED 200+ Per Customer
Small merchants can't compete with Google Ads. They need foot traffic, not clicks.
Current: Google Ads
Why It Fails: Small merchants can't outbid Noon/Careem on Google. Negative ROI = unsustainable.
With Nuqta
Why It Works: QR-based distribution = AED 10-15 CAC. Cashback drives repeat visits. Merchant pays 15% only on completed sales.
"Pay only when you make money"
15% commission on completed sales. Zero upfront fees. No Google Ads bidding wars.
How Nuqta Works
Search → Save → Earn
The only platform where discovery drives savings, not just clicks.
Search "Best cafes near me"
Users type what they want. Nuqta shows top-rated places WITH instant cashback offers.
Example: "Coffee Downtown Dubai" → 12 cafes, sorted by 5-10% cashback + ratings
Visit & Scan QR
Walk in, scan merchant QR code at checkout. Pay with cash/card (any method).
Frictionless: No special payment method required. Works with cash, card, Apple Pay, etc.
Earn Instant Cashback
Coins hit your wallet instantly. Redeem for cash or use at other Nuqta merchants.
5-10% back: Spend AED 100 → Earn 5-10 coins → Redeem as AED 5-10 cash
Search-First = Habit-Forming
Users don't "hunt for deals." They search where to eat, and Nuqta shows the best value.
6x/month
Transaction frequency (vs 2-3x for competitors)
67%
D30 retention target
AED 504
12-month LTV per user
The Numbers
Profitable from Day One
16.8x LTV:CAC ratio. Payback period <1 month. No VC subsidy burns.
Customer Acquisition Cost
AED 30
Blended CAC: 70% merchant QR + 30% ambassadors = AED 30 average
Lifetime Value
AED 504
Formula: AED 42/month × 12 months = AED 504 LTV
LTV:CAC Ratio
16.8x
🏆 Top 1% of consumer startups
Why These Economics Are Defensible
Cashback is merchant-funded
No VC subsidy burns. Sustainable from transaction 1.
Merchant QR = AED 10-15 CAC
10x cheaper than Google Ads (AED 200+).
Habit loops drive 6 transactions/month
vs 2-3 for competitors. Search intent = repeat usage.
Operational float improves cash flow
30-45 day redemption lag = working capital buffer.
No inventory risk
Pure platform play. Asset-light model.
Future float revenue upside
Post-SVF license: AED 100-125K/year at 100K users.
Traction
32 Signed LOIs. 30 More in Pipeline.
60+ merchant network across Dubai Marina, Downtown, and JBR. Attacking a $45B GCC market.
32
Signed Merchant LOIs
30
Merchants in Pipeline
$45B
GCC Market (SAM)
15%
Commission Rate
Why 60+ Merchant Network Matters
✅
Market Validation
32 signed LOIs = merchants believe in ROI. Signed commitment to list deals and pay 15% commission on sales.
💰
De-Risked Supply Side
We have merchant supply locked in. Now we validate user demand. Biggest unknown already solved.
🚀
Massive Market
$45B GCC market (SAM). $150B GCC total (TAM). Targeting 3% Dubai = $1.35B opportunity.
Execution Milestones
Launch Day (March 1, 2026)
MVP goes live with 5 merchants, 100 users, AED 5-10K GMV target
Week 1 Target
5 merchants live, 100 users, AED 5-10K GMV
90-Day Validation
500 users, 30 merchants, AED 30K GMV, D30 retention ≥20%
Competition
Why Can't Noon/Careem Do This?
Structural barriers prevent incumbents from pivoting. We own the category.
Noon: Can't Pivot
E-commerce marketplace model. Adding search-first discovery would cannibalize their core business. Would confuse brand positioning.
Careem: Wrong Focus
Super app for logistics (rides, delivery). Local discovery isn't their moat. No search infrastructure.
Entertainer: Subscription Lock-In
AED 200-400 annual subscription. Can't offer free cashback without cannibalizing subscription revenue. Wrong business model.
Google Maps: No Monetization
Discovery tool, not commerce platform. No payment integration. Would require 3-5 year product rebuild.
Our Unfair Advantages
100% Focus
We only do search-first local discovery + cashback. Incumbents are distracted by 10+ business lines.
Merchant-Funded
Sustainable from Day 1. No VC subsidy required. Can outlast deep-pocketed competitors.
Speed
7-day launch. Incumbents need 12-18 months to pivot. We own the category before they react.
Join the Next Chapter
We're raising $400K to validate 30 signed merchants and hit 500 users in 90 days.
Raise Amount
$400K
Valuation Cap
$5M
Instrument
SAFE
Discount
20%
The Founder
Building in Public
Rejaul Karim
Founder & CEO
Building Nuqta to solve a problem I've experienced firsthand: leaving money on the table with every offline purchase. With 32 signed merchant LOIs and launching March 1, we're proving that rewards-led commerce intelligence isn't just a vision—it's execution.
0
Days to Launch
0
Signed Merchant LOIs
0
Day Validation Period
FAQ
Common Questions
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