Investor Memo
NUQTA
Payment Intelligence & Universal Rewards
January 2026
Pre-Seed Round
What is Nuqta?
The Elevator Pitch
"Nuqta is Google Maps meets cashback for offline shopping. We show users where to find the best deals nearby, then reward them 10% back for visiting. Merchants only pay when customers walk through their doors. 32 merchants signed, launching March 1."
In Simple Terms
Think of Nuqta as the missing rewards layer for offline shopping in the GCC. Credit cards give 1-2% cashback. We give 5-10%. But unlike cards, we're a discovery platform — users search for nearby merchants,save with instant offers, and earn universal coins they can spend anywhere in our network.
Why It Matters
95% of offline spending in Dubai gets zero rewards. That's AED 2.4B in lost value annually. Meanwhile, merchants burn AED 200-500 per customer on Google Ads with no guarantee of repeat business. Nuqta fixes both problems: users get 5x better rewards than cards, merchants get guaranteed footfall at 75-85% lower CAC.
For Users
10% cashback everywhere
For Merchants
15% commission, pay per sale
For Nuqta
5% net margin, day 1 profitable
1Executive Summary
Search. Save. Earn. Nuqta provides instant cashback (5-10%) on every offline purchase — cafes, salons, gyms, and more. Users search, discover, and save. Merchants get performance-based customer acquisition with proven ROI. With 32 signed LOIs and launching March 1, we're building the neutral infrastructure that connects a $45B GCC market, starting with Dubai's offline economy.
The Opportunity at a Glance
2Market Opportunity (TAM/SAM/SOM)
Nuqta targets the offline F&B, salon, and fitness market across the GCC, starting with UAE. These categories represent high-frequency, repeat-purchase behaviors where discovery meets savings. Unlike e-commerce aggregators, we own the search-to-transaction journey for offline spending.
$150Bⓘ
TAM (GCC Total Market)
$45Bⓘ
SAM (GCC Market)
$1.35Bⓘ
SOM (Dubai 3yr Target)
3The Problem
Consumer Pain Points
Consumers manage multiple payment apps, miss card rewards, and have no visibility into the optimal payment method for each purchase. Loyalty programs are fragmented across dozens of apps with points that expire unused.
Merchant Pain Points
Small and medium merchants pay aggregator commissions that can exceed 25% per transaction. They lack affordable tools to build customer loyalty and have no ownership of customer relationships or data.
4How Nuqta Works
For Users: 30-Second Experience
Search nearby deals
Open app, see cafes/salons/gyms with 5-10% cashback within 5km
Visit & pay normally
Walk in, shop, pay with any method (cash, card, Apple Pay)
Upload receipt, get 5% instantly
Snap photo of receipt, AI verifies, coins deposited in 10 seconds
Share for +5% bonus (optional)
Post to social with merchant tag = total 10% cashback
For Merchants: Zero-Risk Customer Acquisition
Free listing on Nuqta
No setup fee, no monthly subscription, just performance commission
Customers discover you via search
Appear in "cafes near me" searches with 10% cashback badge
Pay only when they buy
15% commission on verified sales. If they don't buy, you pay nothing
Track ROI in real-time
Dashboard shows new vs repeat customers, average basket size, revenue
The Money Flow (Per AED 100 Purchase)
Merchant pays 15% but gets loyal customers (40% repeat rate). Users get 10% back. Nuqta keeps 5% margin. Everyone wins.
Our Strategic Position: Neutral Infrastructure
We don't process payments or compete with anyone. We sit above the payment layer as neutral infrastructure. Banks can't recommend competitor cards. BNPL providers can't promote rival services. Deal sites create bargain hunters. We connect everyone — cards, wallets, BNPL, cash — and reward loyalty, not discounts.
4.5Unit Economics (Profitable from Day One)
AED 30
CAC
Merchant QR: AED 10-15
Student Ambassadors: AED 25-30
AED 504
LTV
Monthly RPU: AED 36
14-month retention
16.8x
LTV:CAC
Payback <1 month
Benchmark: 5x+ excellent
Defensibility
- ✓Cashback is merchant-funded (no VC subsidy burns)
- ✓Merchant QR distribution = AED 10-15 CAC (10x cheaper than Google Ads at AED 200+)
- ✓Habit loops drive 6 transactions/month (vs 2-3 for competitors)
- ✓Operational float improves cash flow (30-45 day redemption lag)
- ✓No inventory risk, pure platform play
5Current Stage
March 1 Launch (March 1, 2026)
- ✓60+ Merchant Network — 32 signed LOIs, 30 in pipeline across Dubai Marina, Downtown, and JBR
- ✓$45B GCC Market (SAM) — D2C retail + local services (F&B, Beauty, Fashion, Fitness). GCC TAM: $150B
- ✓16.8x LTV:CAC Ratio — Profitable unit economics from Day 1 (AED 504 LTV ÷ AED 30 CAC)
- ✓Launch Timeline: March 1, 2026 (5 merchants live Week 1, scale to 30 by Month 2)
6Investment Opportunity
$400,000
Pre-Seed Round
Convertible Note
$5M Cap + 20% Discount
50%
Team & Product
30%
Merchants
15%
User Acquisition
5%
Operations
Objective: Achieve seed-ready metrics including validated repeat usage, proven merchant ROI, and early partnership traction.
7Why Now
The infrastructure opportunity exists today because no one has claimed the neutral position in GCC payments. Banks are constrained by their competitive dynamics. BNPL providers optimize for their own products. Super apps build closed ecosystems. The window for an independent, neutral intelligence layer is open now — but it won't remain open indefinitely. Consumer behavior has shifted permanently toward digital payments, and the market is ready for infrastructure that connects rather than competes.
Full deck available on request
Due diligence materials ready
This memo is confidential and intended for prospective investors only. Please do not distribute without permission.
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