How Nuqta Works
Complete playbook: Every role, every task, every meeting. Everything you need to build the best startup in UAE.
Mission
Help UAE residents save money on everyday spending while helping local merchants grow through smart loyalty and rewards.
Vision
Become the default savings companion for 1M+ UAE residents by 2027.
Our Values
Move Fast
Ship daily, iterate weekly, learn constantly
Users First
Every decision starts with user value
Data Driven
Opinions are good, data is better
Own Outcomes
We own results, not just tasks
Radical Transparency
Share context, share numbers, share learning
H1 Goals (6 months)
50,000
MAU (H1)
Current: 0
1,500+
Merchants (H1)
Current: 0
AED 25M
GMV (H1)
Current: 0
≥25%
D30 Retention
Current: N/A
≥16.8x
LTV:CAC
Current: N/A
20
Total Roles Defined
4
Critical Hires
11
Hiring Now
9
Departments
Critical Month 1 Hires
Co-Founder / COO
Executive
AED 35-50K/month + significant equity
Lead Full-Stack Engineer
Product & Engineering
AED 40-55K/month + significant equity
Head of Growth
Growth & Analytics
AED 30-45K/month + equity
Head of Merchant Partnerships
Merchant Success
AED 30-40K/month + equity + commission
Building the best startup in UAE - one process at a time
© 2026 Nuqta