Category Sales Calendar
15% Cashback Days - Driving Weekday Traffic
Strategic category-specific sales days targeting slow weekdays. Each category gets one dedicated day per month with boosted 15% cashback (vs normal 10%) to drive traffic when merchants need it most.
Strategy: Drive Slow Days, Not Compete with Busy Days
Weekdays (Mon-Thu) see 40% less foot traffic than weekends. Merchants have empty slots, staff are idle, fixed costs don't stop.
Category-specific 15% cashback days on slow weekdays. One category per day, creating urgency and habit formation.
30-50% traffic lift on sales days. Merchants see ROI, users build weekly habits, Nuqta becomes the "sales day" destination.
March 2026
This Month's Sales Days
Select a Sales Day
Click on a highlighted day in the calendar to see details
All Category Sales Days
Cafe Monday
Coffee & Cafe
Glow Tuesday
Beauty & Salon
Dine Wednesday
Restaurants
Shop Thursday
Retail & Fashion
Fit Monday
Gym & Fitness
Wellness Tuesday
Pharmacy & Health
Sweet Wednesday
Desserts & Bakery
Home Thursday
Home & Living
Tech Monday
Electronics
Glam Wednesday
Jewellery & Gold
Auto Tuesday
Auto Services
Style Thursday
Abaya & Traditional
Merchant Sales Pitch
What We Tell Merchants:
- "Your category gets a dedicated sales day every month"
- "We drive traffic on your slowest days - Monday through Thursday"
- "Users get 15% cashback - they'll come to you, not competitors"
- "Push notifications go to thousands of users that morning"
Merchant Opt-In Requirements:
- Must be Engine A partner (high-margin categories)
- Agree to honor 15% cashback on sales day
- Feature in-app promotion and signage
- Commit to at least 3 months of participation
Notification Strategy
"☕ It's Cafe Monday! Get 15% cashback at 50+ cafes today only."
"⏰ 4 hours left! Cafe Monday ends at midnight. Don't miss 15% back."
"Tomorrow is Glow Tuesday! 15% cashback at salons. Book your slot now."