CMO Operations Manual
Budget workflows, approval processes, reporting cadence & operational excellence
Monthly Budget
AED 150K
7 categories
Approval Levels
3 Tiers
<5K, <25K, >25K
Reports
6 Types
Daily to Quarterly
Escalation Paths
6 Defined
Clear ownership
Monthly Budget: AED 150,000
Digital AdvertisingAED 52,500
35%Approval: CMOThreshold: AED 10,000
Influencer MarketingAED 30,000
20%Approval: CMOThreshold: AED 5,000
Events & ActivationsAED 22,500
15%Approval: CEOThreshold: AED 15,000
Content ProductionAED 18,000
12%Approval: CMOThreshold: AED 5,000
PR & CommunicationsAED 12,000
8%Approval: CMOThreshold: AED 5,000
Tools & SoftwareAED 7,500
5%Approval: CMOThreshold: AED 2,500
ContingencyAED 7,500
5%Approval: CEOThreshold: AED 0
Weekly Spending Pacing
Week 1
20%of monthly
Cumulative: 20%
Campaign launches, initial testing
Week 2
25%of monthly
Cumulative: 45%
Scale winning campaigns, optimize
Week 3
30%of monthly
Cumulative: 75%
Peak performance push
Week 4
25%of monthly
Cumulative: 100%
Sustain, prepare next month
⚠️ Critical Budget Rules
- • Never exceed 110% of monthly budget without CEO approval
- • Reallocation between categories requires CMO sign-off if >10%
- • Contingency fund only for genuine emergencies, not overruns
- • All vendor payments require PO number and 3 quotes for >AED 10K
- • Monthly budget review on 1st of each month - mandatory
🎯 CMO Quick Reference
Daily Must-Dos
- ✓ Check campaign metrics
- ✓ Review social mentions
- ✓ Team standup
- ✓ Approve pending items
Weekly Must-Dos
- ✓ CEO sync meeting
- ✓ Budget review
- ✓ Team 1:1s
- ✓ Weekly report
Monthly Must-Dos
- ✓ Executive dashboard
- ✓ Budget reconciliation
- ✓ Strategy review
- ✓ Team all-hands
Key Contacts
- CEO: [Name]
- CFO: [Name]
- Legal: [Name]
- HR: [Name]